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Rolls-Royce marketing: CEO Announces the New Ghost
Rolls-Royce CEO Torsten Müller-Ötvös has just announced the release of the new Rolls-Royce Ghost that will come in Autumn. Rolls-Royce is the quintessential expression of luxury in the automotive industry. In terms of attention to details, opulence,...
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Subscription Service for Supercars: Does it work?
Between 2017 and 2018, numerous automakers released pilot tests of their own subscription models versions. Services that, for a monthly fee, would grant a client the choice of a new vehicle among a wide range of options and include insurance, (almost...
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The Best Car Configurator: Pagani and MHP with Unreal Engine
Last week the Unreal Build: Automotive 2021, an event that was first hosted in 2017, was held online. During the Conference, companies collaborating with automotive giants presented some bleeding-edge technology applications that promise to...
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The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...
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UK EV Market: Britishvolt partners up with Pininfarina
Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to...
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Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...